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The Beginner’s Guide to Web Marketing

The Beginner’s Guide to Web Marketing

 

Digital marketing helps your brand to have a strong online presence. This guide is for small business owners, freelancers, startups, independent artists, and anyone interested in expanding their knowledge in web marketing. It will help you master the basics of online marketing.

 

Here are some tips that will help you plan your online marketing strategy:

 

 

Search Engine Optimization (SEO)

 

This is the process of increasing the quality and quantity of site traffic through organic search results. Search Engine Optimization takes time, and doesn’t give instant results, that’s why it is considered to be the hardest practice of digital marketing. With an effective SEO strategy, you are able to keep up with your competitors, grow your website traffic, build brand identity, and improve your conversion rate.

 

 

Social Media Marketing (SMM)

 

This form of marketing is based on social media. Depending on the type of your business, and on your preferred budget, you can determine the social network you want to go with. As long as you create engaging content for your target audience, you will be able to communicate with them without any considerable investments.

 

 

 

 

Email Marketing

 

Email Marketing plays an essential role in reaching and engaging your audience. It will help you build a community, and allow you to personalize your messaging based on customer actions. This is one of the most efficient tactics for growing your audience, strengthening relationships, boosting sales, and reaching people on any device.

 

“I want to do business with a company that treats emailing me as a privilege, not a transaction,” - Andrea Mignolo

 

 

 

Crowd Marketing

 

This form of marketing is aimed at spreading brand awareness or interest in your product through involving a large number of people on different social platforms such as Quora, Facebook Groups or Reddit. Crowd Marketing is especially useful for small businesses who are on a low budget and who want to be able to narrate the story of their business.

 

06.04.2021

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Email: kc.amable@gmail.com   

K.C. AMABLE © 2021. All rights reserved.

GNOCCHI RECIPE 

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NEWSPAPER

I wanted to inform others about a food that is influenced by a part of my diasporic identity, so I decided to create a step-by-step recipe on gnocchi, which is a part of specific South American countries and its motherland, Italy.

 

That being said, gnocchi is an Italian dish that can be also translated in Spanish as “ñoqui”.

 

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I wanted the composition to be typographically legible yet still obtain a dynamic layout, than a typical recipe found in newspapers!

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FAMILY JUSTICE CENTER

TAKE A SEAT

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BOOK

I designed this book primarily for my love of art and global history and more specifically, industrial design history. 

 

 

This book takes on a quirky, stylistic approach that is meant to excite and create a semiotic relationship with designers and the education of design.

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This book takes on a quirky, stylistic approach that is meant to excite and create a semiotic relationship with designers and the education of design.

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LILLIAN THE NEIGHBOR

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BIOGRAPHIC BOOK

This project was based on discovering a block in
New York City and spending several weeks collecting research, images, and materials as part of my design process. As a recent resident of the Lower East Side,
I discovered the Henry Street Settlement.

The biographic book sheds light on the American Nurse and activist, Lillian Wald, who founded the Henry Street Settlement.  

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I wanted to promote her contributions to American history, despite her unfamiliarity to many today. Throughout the book, there is a symbolic reference to the windows that are still intact today after celebrating 105 years in 2019.

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FAMILY JUSTICE CENTER

SAM SANS
TYPE SPECIMEN

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BOOKLET

In honor of a friend, Samuel Cayenne, who teaches Braille. 

 

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Flat Type-specimen

Designed to help people that are both legally blind, totally blind and sighted, this modular-typeface Sammy Sans is meant to combine both Braille and the English language together. Not only is this is a legible alphabet for the blind, with tactile dots, but it also encourages sighted people to learn Braille by assimilating language barriers.

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Embossed Type-specimen

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8-BIT HISTORY

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BOOK

I designed and published this book based on the culture of arcade games. Growing up with two older brothers, video games became a regular hobby throughout my life.

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Looking deeper into the start of 8-bit gaming, I had a lot of fun incorporating specific gaming elements into the book, whether it was stylizing each chapter on its own agenda or mimicking certain gameplay.

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V / VMAN LLC.

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MAGAZINE

V118 - SHE'S AN ENIGMA! ISSUE 

Ten years after her first V cover, Lady Gaga returns fashioned as a couture goddess by Jean-Paul Goude.

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VMAN 41 - FORCES OF SPRING: HERO FIENNES TIFFIN, "THE ROMEO" ISSUE 

A smash-hit young-adult book series hits the big screens, launching a future leading man.

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EFFY JEWELRY