Mission
This project involved interviewing some workers to better understand what is often lost in the communication of victims. Several of my design choices would ultimately involve their observations and studies they conducted along with some additional statistics taken from reliable online sites.
I discovered that my goal would be to design something that would normalize,
rather than alienate those who have fallen victim to Intimate Partner Violence and Domestic Violence.
Vision
In other words, I wanted to illuminate what is overlooked when a social category (such as IPV/DV) is assumed to include only certain (usually privileged) subgroups of
that category, by designing and representing those diverse cultural needs, and therefore repairing common misconceptions.
I started off with these three different, yet consistent posters to branch off the campaign.
Color Selection
Colors: #ecd262, #d1cedd, #7269a9, #593981
Taking what is the color signifier for domestic violence awareness, purple is a symbol of peace and courage. I wanted an accent that would contrast well for displays and CTA subheads. Following are two neutrals of that purple to calm the eye when viewing.
The Importance of Inclusion
By providing attention to those who have been traditionally excluded from Intimate Partner Violence, and designing through a Center that is generally populated with all races and backgrounds, the message is represented for all. By representing diverse experiences and utilizing the importance of language, cultural differences, and site-specific work, it makes everything all much more relevant to our needs for justice today.
The compositions provide information to victims and those who may know who has fallen victim, but their subtle visual reaction also allows enough space for those who require self-empowerment and a safe haven.
Graphics That Hold Meaning
As you can see, much of this campaign reflects public transit locations within a metropolitan area, to target areas within a diverse population and that are often on the go. Rather than focusing on harsh imagery to explain a scenario, these graphics are meant to improve awareness and urgency of the topic to those who see the cause as unimportant, without creating psychological negations and denial in the victim.
Final Thoughts
Whether you have been or have known someone that has witnessed IPV, this topic will always speak volumes on how we have progressed as a society.
Though it can be a controversial topic or lost in the translation of neglect, it is always important to acknowledge and help those who are currently dealing with coercive relationships, and therefore our duty, whether we are designers or not, to stay active in the conversation.