Since 1979, Effy Hematian has been designing some of the world’s most distinctive jewelry.
At its core, Effy’s business is built around family and community. Effy Jewelry has been living, designing and manufacturing in the U.S. for more than three decades, and so every meticulously handcrafted piece of jewelry is infused with his creative vision.
I had the wonderful opportunity of joining what was once an 11 person department, with solely one other designer during the post-pandemic structure. Infusing all of my passions for art, fashion, photography and above all, graphic design I wanted to find new ways of redefining a heritage brand visually.
DESKTOP & MOBILE
Display Banners - Newsletters
Monthly Designed display banners involving various formats for social platfoms - email, social media, FaceBook, etc.
SOCIAL MEDIA - INSTAGRAM GRID AND STORY
VARIETY AND DIVERSITY
The options being unlimited, I had the opportunity to create dynamic experiences for the Brand's following. Whether it was designing promotional content for the various Effy Live Shows (Live with Anthea/Natalia) or Inside the Vault, to featuring celebrities in "Effy Editorials", advertisements and all grid assets during my time.