Effy - PORTFOLIO

HOME
GRAPHIC
SPACIAL
ABOUT
CONNECT
PRINT
SERVICE

GRAPHIC
- PRINT
- SERVICES
SPACIAL
ABOUT
CONNECT

Since 1979, Effy Hematian has been designing some of the world’s most distinctive jewelry.

At its core, Effy’s business is built around family and community. Effy Jewelry has been living, designing and manufacturing in the U.S. for more than three decades, and so every meticulously handcrafted piece of jewelry is infused with his creative vision.

I had the wonderful opportunity of joining what was once an 11 person department, with solely one other designer during the post-pandemic structure. Infusing all of my passions for art, fashion, photography and above all, graphic design I wanted to find new ways of redefining a heritage brand visually.

MOBILE & DESKTOP

Webdesign

Involved in designing landing pages and pop-up for brighter
UX/UI experience.

DESKTOP & MOBILE

Display Banners - Newsletters

Monthly Designed display banners involving various formats for social platfoms - email, social media, FaceBook, etc.

SOCIAL MEDIA - INSTAGRAM GRID AND STORY

VARIETY AND DIVERSITY

The options being unlimited, I had the opportunity to create dynamic experiences for the Brand's following. Whether it was designing promotional content for the various Effy Live Shows (Live with Anthea/Natalia) or Inside the Vault, to featuring celebrities in "Effy Editorials", advertisements and all grid assets during my time.

CELEBRITY EDITORIAL

SOCIAL MEDIA ASSET - ILLUSION

EMAIL ADVERTISEMENT TO GAIN DATA ON SURVEYS

SURVEY DESIGNS FOR ADVERTISEMENT AGENCIES

PHOTOGRAPHIC ASSETS

CLEAN FORMAT FOR PROMOTIONAL EMAILS

NATIONAL TRUNK SHOW PACKAGES FOR VENDORS

SIGNS OF LOVE PHOTOGRAPHY

SOCIAL ASSET - MOTION GRAPHIC

SIGNS OF LOVE PHOTOGRAPHY

WALKTHROUGH OF SOCIAL EXPERIENCE

Family Justice Center

Cerimani Inc.

Email: kc.amable@gmail.com

GNOCCHI RECIPE

NEWSPAPER

I wanted to inform others about a food that is influenced by a part of my diasporic identity, so I decided to create a step-by-step recipe on gnocchi, which is a part of specific South American countries and its motherland, Italy.

That being said, gnocchi is an Italian dish that can be also translated in Spanish as “ñoqui”.

I wanted the composition to be typographically legible yet still obtain a dynamic layout, than a typical recipe found in newspapers!

FAMILY JUSTICE CENTER

TAKE A SEAT

BOOK

I designed this book primarily for my love of art and global history and more specifically, industrial design history.

This book takes on a quirky, stylistic approach that is meant to excite and create a semiotic relationship with designers and the education of design.

LILLIAN THE NEIGHBOR

BIOGRAPHIC BOOK

This project was based on discovering a block in
New York City and spending several weeks collecting research, images, and materials as part of my design process. As a recent resident of the Lower East Side,
I discovered the Henry Street Settlement.

The biographic book sheds light on the American Nurse and activist, Lillian Wald, who founded the Henry Street Settlement.

I wanted to promote her contributions to American history, despite her unfamiliarity to many today. Throughout the book, there is a symbolic reference to the windows that are still intact today after celebrating 105 years in 2019.

FAMILY JUSTICE CENTER

SAM SANS
TYPE SPECIMEN

BOOKLET

In honor of a friend, Samuel Cayenne, who teaches Braille.

Flat Type-specimen

Designed to help people that are both legally blind, totally blind and sighted, this modular-typeface Sammy Sans is meant to combine both Braille and the English language together. Not only is this is a legible alphabet for the blind, with tactile dots, but it also encourages sighted people to learn Braille by assimilating language barriers.

Embossed Type-specimen

8-BIT HISTORY

BOOK

I designed and published this book based on the culture of arcade games. Growing up with two older brothers, video games became a regular hobby throughout my life.

Looking deeper into the start of 8-bit gaming, I had a lot of fun incorporating specific gaming elements into the book, whether it was stylizing each chapter on its own agenda or mimicking certain gameplay.