KAIMIN is a female-founded,
high-tech, gender-fluid fashion label based in New York City. Through
non-traditional, high-concept development, KAIMIN promotes innovation and inclusivity, collaborating closely with icons like Bjork, Lady Gaga, Beyonce, Blackpink and many others globally.
Joining the team as the lead designer right at the second wave
of the Covid-19 pandemic was a challenging route, but I managed to kick-start and visually direct KAIMIN's first-ever lingerie line "SLFF KAIMIN." Today, my work done still hold's up to the mind-slicing couture we know now as "SLFF KAIMIN - Lingerie FOR ALL."
INTRODUCTION TO EMAIL, YOUTUBE, INSTAGRAM, WEBDESIGN
CONVERGENCE OF PLATFORMS
Introducing a very new idea to a global audience needs steady anticipation. I was requested to split the 3 'ready-to-wear' launches at different periods, but I knew the first drop needed an energetic yet subtle creep into to fashion world. We also had limited retouched images at the time.
So I decided to design a countdown system for the brand, along with their first newsletter, a teaser 'peep show' email, that provided an exclusive access code to the website,
24 hours prior to the first launch.